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As one of this local Motorcycle Clubs
promotional events, an Annual Bike Show is presented in one of the
city's most popular Malls. The event provides the opportunity for
interested individuals to get a close-up look at the popular Gold Wing
Cruising Cycle and talk with current owners.
Targeting existing bike owners considering an upgrade to the Gold
Wing level of comfort and non-owners interested in filling some of
their leisure time with a more exciting pastime, a color poster
was created for posting in local Motorcycle shops, and the Mall itself.
The black and white flyer provided an inexpensive handout.
The budget only allowed for existing digital photographs to be used. The
poster was given a punch of appropriate "yellow/gold" to
accentuate and strengthen the message. Printing for this short-run
project was done on a Color Laser Printer, allowing the use of
photographs due to better reproduction than a standard copier would have
provided. |