Catharine Way's business was growing. She had very specific needs to be addressed post haste. She felt the business card that had served her when she started her business needed some professional polishing.  After some correspondence by email I was already formulating a few initial ideas to give her a more distinctive identity. Our consultation  meeting indicated we both had the same direction in mind. She wanted to play up the 'plain language' consulting aspect of her business so we kept the resulting design simple and clean with the iconic pen nib anchoring the stationery system.