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Longview Studios Brings Home First Place for Local Club

  April 08, 2003

 When I agreed to take over the Newsletter for a local Gold Wing Road Riders Club, little did I know that it would garner them FIRST PLACE  in the Statewide Newsletter Competition. As a matter of fact, I didn't even know there WAS a competition.
     I just did what I always do — look over the criteria, research other newsletters in the organization, find out what was important for members to know  and then provide the most readable, appropriate design possible. I took special care to redraw and convert to a resizable, digital file, a part of their existing logo for a clean, crisp updated banner at the top. The organization has
requirements that must be met and meeting them while still maintaining a clean uncluttered look was at times a real challenge.  

 

Changing the color for added pizazz and  providing a surprise article in each 8 page issue, I entice members to read it cover to cover. Writing an article each month takes a good deal more time than would normally be required for the standard Newsletter project, but I feel it provides a different perspective. Additionally, I design the back page ad for the  local sponsor to insure consistent quality.        The result is a fresh new look that infused new interest both within the membership, the larger organization and the community as well.