A colorful photograph taken at a recent Rally inspired the 2004 Bike Show poster and flyer. Gold Wing owners/riders are not what most people think of when someone starts talking about "motorcycles". In this instance, the target audience is generally a more mature, safety and comfort conscious individual. A clean, upscale design is used to let prospective members know this isn't a "naked women and mud wrestling group". Immediate comprehension and good readability is what effective visual communication is all about.